20 Content Marketing Ideas for Before, During, and After Your Event

We’ve given you the lowdown on today’s best tools for creating content, now what should you create?! Below is a list of content ideas for every phase of your event’s progress. These ideas will help you increase signups before your event, amplify the excitement during your event, and repurpose event content after it’s over.

Before Your Event Starts:

1. Come Up With an Event Hashtag: Your event hashtag should be unique, memorable, and short enough that it doesn’t take up too many characters on Twitter. A unique hashtag will allow you to search for social media posts related to your event. Help people remember it by including it in all your event-related social media posts and graphics.

2. Plan Cross-Promotion Initiatives: Share your content plans and assets with speakers and sponsorsand ask how you can promote their content back to your audiences. They will probably be open to cross-promotional initiatives, as this will help them get the most value out of participating in your event.

3. Make Use of Twitter Lists: Compile your event speakers, sponsors, and attendees into separate Twitter lists. Make a point to check the activity feed for each and engage with users on a regular basis.

4. Film Videos Showcasing Speakers and Sponsors: Develop short videos showcasing your event speakers or sponsors. Speakers can give a sneak peek into their presentation topic, while sponsors can provide education surrounding the value proposition of their product. By putting key event stakeholders in the spotlight, you’ll increase the odds that they’ll share your content with their audiences!

5. Interview Speakers and Sponsors: In the same vein, you can come up with interview questions to ask speakers and sponsors. Email them the list of questions and give them the option to answer via email or via video-chat, using a service like Google Hangouts to conduct and record the interview. Make sure to request a company logo and headshot so you can turn the interview into a blog post or edited video!

6. Share Behind-the-Scenes Photos: Take photos of the venue where the event will take place or of your team preparing for the event. This type of human touch tends to do well on social media – share these photos on more personal, image-driven platforms such as Instagram, Facebook and Twitter!

7. Make a Highlights Reel: Edit a short video that showcases the best moments from your previous event. Include a mix of footage that conveys the professional and personal value of attending, blending moments of people presenting and socializing.

8. Collect and Share Testimonials: Ask speakers and attendees from previous events to provide 1-3 sentences about their experience at your event. Compile these into a blog post and/or share each quote as a layered image on social media. Use a tool like Canva to batch create multiple quote images using a pre-designed template.

During Your Event:

9. Tag Photos of Attendees: Take photos of attendees and speakers, making sure to @mention their Twitter and Instagram profiles on each social network. Don’t forget to include your event hashtag in all of these posts!

10. Share Presentation Quotes: These are the snippets that people following your event from home are waiting for! Give them more than just tweets by creating quote images in the moment using a tool like Wordswag. Images have been proven to receive a lot more engagement on social media than plain text, and it may even take less time to create one of these quote graphics than it does to cull your tweet to 140 characters!

11. Edit Videos in the Moment: Share video snippets of your event as it unfolds – use a tool likeMagisto to upload raw footage via mobile and create an engaging edited video in minutes.

12. Have an Event Hub On Your Website: Compile and present all social media content shared at your event in a single interface. A tool like Eventifier allows you to curate posts from Facebook, Twitter, Instagram and more – giving those that couldn’t be there in person a way to follow your event from home. Eventifier also includes an analytics platform that gives you a breakdown of your social media performance, as well as an easy way to contact and reward your most socially active attendees!

13. Provide Handout Materials: Give your attendees tangible materials to take home. These should have some sort of educational value pertaining to your event topic and include your event hashtag and social media profile links.

14. Offer Incentives for Social Media Interactions: Now that people have your social media information, provide a reason for them to follow and engage with you! Make this incentive clear in your handout materials, event signage, and opening statements. This incentive could be something that you could profitably offer to everyone who takes the desired social media action, like a percent or dollar amount off the admission price to your next event.

15. Run a Sweepstakes: You can also offer a chance for one or a few people to win a higher-value prize. Have attendees follow your social networks or share a post about your event in order to be entered to win. Make it clear that they must include the event hashtag and @mention your company to be eligible.

16. Hold a Contest: While sweepstakes involve choosing a winner at random, a contest winner is awarded by merit. Ask attendees to share a funny photo or creative tweet, then decide on the winner via an internal panel or by the number of social media responses each post receives.

After Your Event

16. Compile Everybody’s Information: Collect attendee information from social media posts and match these to contact information you collected when people registered for your event. This may sound cumbersome, but is greatly facilitated if you aggregated your event content using a tool like Eventifier! Taking this step will give you a more robust record of your marketable audience and prospective attendees for your next event, as well as facilitating your social media outreach efforts.

17. Send Thank You Notes: Email all speakers and attendees, thanking them for participating in your event and helping to make it a great success. Encourage them to follow you on social media by conveying a clear “what’s in it for me?” Mention what sorts of interesting activity will be coming up on your social networks in the upcoming days, like announcing promotion winners or sharing photos and videos from the event.

18. Ask For Feedback: In a separate email, ask attendees to tell you what they thought about your event. Use a tool like Polldaddy or Surveymonkey to easily create a questionnaire, making sure to include both quantitative and qualitative form elements. This allows you to quantify a big picture sentiment on the quality of your event, while collecting more nuanced insights that can be used to create testimonial quotes to promote your next event.

19. Share Event Recaps: Create an album of event photos on Facebook and ask people to tag themselves and the people they know. Compile all event presentations on Slideshare and share the link via email and social media. If you’re using a tool like Eventifier, you can present all these different types of posts from a single event dashboard!

20. Build a Content Repository: In addition to sharing this content, save it so you can reuse it later. Your next event will be around the corner before you know it, and you’re going to want to repurpose all the great content you collected and turn it into new great content!

This list should provide a good starting point for coming up with creative and strategic ways to leverage content to promote your next event. When done right, content marketing is an ideal way to drum up excitement before your event and carry that momentum beyond the walls of your venue and after your last attendee has gone home.