20 Content Marketing Ideas for Before, During, and After Your Event

Posted by Jazeel Ferry 9/23/14 4:51 PM

We’ve given you the lowdown on today’s best tools for creating content, now what should you create?! Below is a list of content ideas for every phase of your event’s progress. These ideas will help you increase signups before your event, amplify the excitement during your event, and repurpose event content after it’s over.

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Topics: Event Social Media Strategy

15 Tools for Content Creation in Event Marketing

Posted by Jazeel Ferry 9/23/14 11:27 AM

An effective content marketing strategy involves publishing quality content on a consistent basis. Easy to define, considerably harder to do. A persistent commitment to content creation is required from companies aiming to regularly churn out assets like blog posts, infographics, and videos. A recent study by Content Marketing Institute revealed that 69% of marketers state "lack of time" as their top content marketing challenge, followed by “producing enough content” at 55%. [TWEET THIS]

We’ve crafted this master list of content marketing tools to help you solve both of these problems. It is possible to produce a healthy amount of awesome content on a regular basis, with a little help from these productivity-enhancing tools. Below are our favorite tools for coming up with content ideas and crafting great content in record time.

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Topics: Event Social Media Miscellaneous

Infographic: Why Should Marketers Care About YouTube?

Posted by Jazeel Ferry 9/22/14 12:54 PM

YouTube is the second most-used search engine in the world, and it's owned by the company that holds the number one spot. Being owned by Google means the search engine giant prioritizes YouTube videos in their rankings, making publishing videos an excellent way to leap ahead in search results for your industry keywords. In addition, your website is 50 times more likely to appear on the first page of Google if it includes a video.

YouTube also happens to be the second largest social network, with over 1 billion users worldwide. It's second only to Facebook, where one of the most commonly shared types of content is (you guessed it) - YouTube videos.

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Topics: Event Social Media Promotion, Event Social Media Strategy

Justin Panzer on Eventuosity and the Role of Technology in Event Planning

Posted by Jazeel Ferry 9/14/14 8:59 PM

I recently met Justin Panzer, Founder and CEO of eventuosity at Techsy Talk Live here in NYC. Eventuosity is a web and mobile application for event planners to manage the people, places, and things that make event participation a success. Eventuosity just launched commercially on September 1st, so it is an exciting time for their business!

I had an opportunity to catch up with Justin again right before the launch and learn more about eventuosity, how it came to be, and his take on the future of event tech.

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Topics: Event Social Media Strategy

Eventifier New Features for Fall 2014 - Live Social Media Wall + List of Sponsors

Posted by Jazeel Ferry 9/14/14 7:32 PM

The Fall 2014 releases of Eventifier roll out two new features and enhancements that enrich your event experience. Read on for a quick introduction to these new features and links offering more information.

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Topics: Event Social Media Miscellaneous

A Blog About Social Media Strategies 

Developed with the belief and desire for every social media manager to execute a remarkable social media campaign! Eventifier is the most beautiful way to create social hubs for events and brands. 

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