So you’ve just pulled off a massive event and it was a success. People were engaged, they loved the speakers. Talks were hashtagged and attendees shared quotes on the event’s social media. You exhale a big sigh of relief and you look forward to doing it all again next year – after a nice long break. Right?
Well, maybe a short break would do you good, but going too long without monitoring the event’s social media response will result in a drop in momentum — and that’s definitely not what you want.
Earlier we wrote about why you should have a year-round social media marketing plan, but what about social media monitoring for events year-round? Read on and we’ll tell you why that’s important.