Great content is at the center of excellent marketing campaigns. Arguably more marketers than ever accept that it is THE most important part of a strong strategy.
People continue to tune out traditional marketing and crave authentic, customer-centric information that content marketing delivers. Empowered consumers are ignoring interruptions from marketers. Run of the mill advertising and cold-calling are no longer effective. A new playbook is needed.
Content marketing is here to stay. View this infographic, “The Content Marketing Revolution”, and learn how content has weakened the effectiveness of traditional marketing.