How soon is too soon to start promoting your next event?
Correct answer: It’s never too soon! Even if your last event just wrapped and you have a whole year before the next one - starting your promotional efforts early only improves its chances of being a hit. After all, I’m pretty sure the words “we had too much time” have never been uttered in the history of marketing.
Before we break down the best way to spend the 12 months leading up to an event, allow us to better explain the benefits of a year-round promotional strategy.