7 Reasons to Have a Year-Round Event Social Media Marketing Plan

Posted by Jazeel Ferry 10/30/14 12:20 PM

How soon is too soon to start promoting your next event?

Correct answer: It’s never too soon! Even if your last event just wrapped and you have a whole year before the next one - starting your promotional efforts early only improves its chances of being a hit. After all, I’m pretty sure the words “we had too much time” have never been uttered in the history of marketing.

Before we break down the best way to spend the 12 months leading up to an event, allow us to better explain the benefits of a year-round promotional strategy.

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Topics: Event Social Media Strategy

INFOGRAPHIC: The Content Marketing Revolution

Posted by Jazeel Ferry 10/23/14 9:32 PM

Great content is at the center of excellent marketing campaigns. Arguably more marketers than ever accept that it is THE most important part of a strong strategy.

People continue to tune out traditional marketing and crave authentic, customer-centric information that content marketing delivers. Empowered consumers are ignoring interruptions from marketers. Run of the mill advertising and cold-calling are no longer effective. A new playbook is needed.

Content marketing is here to stay. View this infographic, “The Content Marketing Revolution”, and learn how content has weakened the effectiveness of traditional marketing.

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Topics: Event Social Media Statistics

20 Content Marketing Ideas for Before, During, and After Your Event

Posted by Jazeel Ferry 9/23/14 4:51 PM

We’ve given you the lowdown on today’s best tools for creating content, now what should you create?! Below is a list of content ideas for every phase of your event’s progress. These ideas will help you increase signups before your event, amplify the excitement during your event, and repurpose event content after it’s over.

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Topics: Event Social Media Strategy

15 Tools for Content Creation in Event Marketing

Posted by Jazeel Ferry 9/23/14 11:27 AM

An effective content marketing strategy involves publishing quality content on a consistent basis. Easy to define, considerably harder to do. A persistent commitment to content creation is required from companies aiming to regularly churn out assets like blog posts, infographics, and videos. A recent study by Content Marketing Institute revealed that 69% of marketers state "lack of time" as their top content marketing challenge, followed by “producing enough content” at 55%. [TWEET THIS]

We’ve crafted this master list of content marketing tools to help you solve both of these problems. It is possible to produce a healthy amount of awesome content on a regular basis, with a little help from these productivity-enhancing tools. Below are our favorite tools for coming up with content ideas and crafting great content in record time.

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Topics: Event Social Media Miscellaneous

Infographic: Why Should Marketers Care About YouTube?

Posted by Jazeel Ferry 9/22/14 12:54 PM

YouTube is the second most-used search engine in the world, and it's owned by the company that holds the number one spot. Being owned by Google means the search engine giant prioritizes YouTube videos in their rankings, making publishing videos an excellent way to leap ahead in search results for your industry keywords. In addition, your website is 50 times more likely to appear on the first page of Google if it includes a video.

YouTube also happens to be the second largest social network, with over 1 billion users worldwide. It's second only to Facebook, where one of the most commonly shared types of content is (you guessed it) - YouTube videos.

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Topics: Event Social Media Promotion, Event Social Media Strategy

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Developed with the belief and desire for every social media manager to execute a remarkable social media campaign! Eventifier is the most beautiful way to create social hubs for events and brands. 

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